Once the user shares the app, the viral loop successfully closes and repeats. To move people from activation to sharing, you’ll need to provide a massive amount of value, entice your users to keep using your app, and then motivate them to share the app. This stage is where people engage with your app. Once someone becomes aware of your app and is intrigued by the concept, they’ll download it. You can accomplish this by moving users through the App Virality Cycle. “Building in growth” is all about getting your existing users to share the app or invite friends to use your app. You need to build your entire app to be positioned for growth. Virality doesn’t come from implementing a social media sharing feature to your app. Driving millions of downloads and becoming viral is the dream of every app startup founder, but not every app has what it takes. If you’re relying on traditional marketing and advertising to drive downloads and awareness, achieving virality is almost impossible.
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